CAESAR live is a rebranding design project aimed at accelerating the digital transformation of a classic arts centre into a contemporary arts and entertainment brand. This transition includes physical venues and a new streaming platform, allowing audiences to enjoy live shows without constraints of distance and time.
In this project, Chídr has repositioned the brand's posture and strategy to cultivate an identity that effectively resonates with audiences. The design solution emphasises creating a vibrant visual identity, mirroring CAESAR's dynamic stage performances. A new brand name and a graphic colour system infuse a contemporary feel, particularly enhancing the brand's presence on social media and the website, ensuring a captivating and engaging experience for all.
